
5 Days in Seoul
Royal palaces, night markets, K-everything and the world's most guarded border, an hour apart. Five days in Seoul, planned properly.
Discover South Korea - from war-torn ruins to global cultural superpower in a single lifetime, home to K-pop, Samsung, and the world's fastest internet.
South Korea is a country in Eastern Asia. Its capital is Seoul, while Sejong City is the de facto administrative capital.
South Korea's transformation is the most dramatic national makeover in modern history. In 1960, its GDP per capita was lower than Ghana's. Today it is one of the world's largest economies, home to Samsung, Hyundai, LG, and a cultural export machine that has conquered the planet. K-pop groups sell out stadiums from Los Angeles to London. Korean dramas have hundreds of millions of viewers worldwide. Parasite won the Academy Award for Best Picture. Korean fried chicken, bibimbap, and kimchi are everywhere. The country went from rubble to global cultural superpower in a single human lifetime.
Seoul is the engine - a hyper-connected megacity of 10 million where the world's fastest internet meets 600-year-old palaces. Gangnam really is as flashy as the song suggests. Hongdae pulses with indie music and street art. Myeongdong is a skincare and shopping mecca. But step outside Seoul and South Korea reveals another face: Buddhist temples hidden in misty mountains, 2,000-year-old royal tombs, seafood markets on volcanic Jeju Island, and the eerie quiet of the DMZ, where the Cold War never ended.
Koreans work harder than almost anyone - the culture of ppalli ppalli (hurry hurry) drives everything from construction schedules to delivery apps. The education system is legendarily intense. PC bangs and gaming culture are woven into the national identity. Soju is consumed in quantities that make it the world's best-selling spirit. And beneath it all is a society wrestling with the contradictions of its own success - traditional Confucian values colliding with one of the most wired, fast-moving, trend-setting cultures on Earth.

Royal palaces, night markets, K-everything and the world's most guarded border, an hour apart. Five days in Seoul, planned properly.

Korea's second city is a port with mountains, beaches and a lot of raw fish. Five days in Busan, planned day by day.
15th-century king who invented Hangul, the Korean alphabet, specifically so ordinary people could read and write - widely considered the greatest Korean who ever lived
Director of Parasite, the first non-English language film to win the Academy Award for Best Picture, along with Best Director and Best Original Screenplay
The biggest boy band in the world who brought K-pop to the global mainstream, with multiple Billboard number ones and a devoted global fanbase called ARMY
Served as the eighth Secretary-General of the United Nations from 2007 to 2016, the highest-ranking South Korean in international diplomacy
Director of Oldboy and Decision to Leave, one of the most visually distinctive and influential filmmakers in world cinema
South Korea has the fastest average internet speed in the world, and free Wi-Fi is available on virtually every subway and bus
Hangul, the Korean alphabet, was deliberately invented in 1443 by King Sejong to be easy to learn - it has 24 letters designed to mimic mouth shapes
Soju is the world's best-selling spirit by volume, with South Koreans consuming over 4 billion bottles per year
South Koreans are born at age one - a year is added at birth and everyone ages up together on New Year's Day in the traditional system
The country went from one of the poorest nations on Earth in the 1960s to one of the world's largest economies, a transformation called the Miracle on the Han River
Plastic surgery is so mainstream in South Korea that it is common for parents to gift their children procedures as high school graduation presents
PC bangs - internet gaming cafes - number over 20,000 across the country, and professional gamers are treated like rock stars
Drop a pin where you think it is and see how close you got. A few rounds and you will place South Korea and its neighbours without a second thought.