The Gold Coast is a nickname that stuck. The strip south of Brisbane was first the South Coast, and from about 1950 people called it the Gold Coast because of the inflated prices. In 1958 the town made the nickname official, and in 1959 it became a city. Surfers Paradise got its name earlier: a 1917 land auction used it as a sales pitch and failed because nobody could reach the land, and in 1933 the council made it official at the push of the hotelier Jim Cavill. Today the city has about 70 km of coast, almost 42 km of it unbroken beach, with high-rises at one end and a green rainforest wall behind the other.
People think of towers and theme parks, and that's only one end of it. The southern beaches are quieter, the surf is world class, and an hour inland the hinterland has waterfalls, glow worms and rainforest that is part of a World Heritage area. Three days is the right length: one for the northern beaches, one for the southern headlands and one inland, and with a fourth day the plan gets crowded rather than better. The honest cost is the car. The hinterland day works best with one, though tours exist.
Day one is Surfers Paradise, Broadbeach and a surf lesson. Day two follows the coast south through Burleigh Heads, Currumbin and Coolangatta. Day three is a day trip to Tamborine Mountain and the Natural Bridge at Springbrook, ending in the dark with the glow worms. Start on a Friday: the Surfers beach markets run that evening and the Burleigh Farmers Market, a good breakfast, is on Saturday. Avoid Schoolies week in late November (in 2026, 21-27 Nov), when Surfers fills with school leavers. More in Australia. Brisbane is about an hour north.