Most Serbs have a Vrnjci story: a school trip, a first kiss on the Bridge of Love, a grandmother drinking a glass of warm water from the spring every morning for her stomach. Vrnjačka Banja is the country's best-known spa town, in a green valley at the foot of Goč mountain in central Serbia. The Romans already used its warm spring, and in 1868, on the initiative of Pavle Mutavdžić, the district chief of Kruševac, a group of local notables founded a company to turn it into a resort, often called the oldest tourist organization in the Balkans. By 1935 Vrnjci was the most visited resort in Yugoslavia. The first season opened in July 1869, and the founding day, 14 July, is still celebrated with a carnival.
Vrnjci is where Serbs come to drink the water, sit in the parks, eat well and stroll up and down the promenade until late, and in July and August it's one of the liveliest towns in the country. The rest of the year it's calmer and cheaper, and the town's other side shows: the parks, the springs, the forests of Goč above town, and within an hour's drive three of the great medieval monasteries of Serbia, Žiča, Ljubostinja and Studenica.
This plan keeps the spa at its heart and goes out from it. Day one is the springs and the promenade, day two a spa day with the castle and the Japanese garden, day three the forests of Goč, day four the Ibar valley with Žiča, Maglič and Studenica, and day five Ljubostinja, the Popina memorial and a last soak. Friday is the best day to start: the castle on day two closes early on Sundays, kafana bands play mostly on Friday and Saturday nights out of season, and the monasteries are quieter on a weekday. For the rest of the country, see Serbia and the Belgrade guide.