For Serbs, Zlatibor means fresh air. It's a high, rolling plateau around 1,000 m up in the west of the country, of meadows, pine woods and scattered wooden villages, and the air up here has been sold as medicine since 1893, when the young King Aleksandar Obrenović stopped at a spring and the place was renamed Kraljeve Vode, the King's Waters, in his honor. Nobody is sure where the name comes from: one story points to a golden-barked pine, the zlatiborica, whose last wild tree was gone by 2021, others to the Scots pine that was worth gold to the locals for its resin and wood.
Be ready for two Zlatibors. The town in the middle has grown fast and without much of a plan, a sprawl of apartment blocks around the lake that Serbs themselves joke about. Five minutes out, the old Zlatibor is still there: log churches, waterfalls, villages where families have dried beef over beech smoke for generations, and kajmak that visitors carry home by the kilo. Around the plateau, within an hour or two, are some of the best things in Serbia: the Šargan Eight railway, the Drina canyon from Tara and the meanders of the Uvac with their griffon vultures.
Day one is the town, its market and a walk, day two the Gold Gondola and Užice, day three a loop of the villages and caves of eastern Zlatibor, day four the Šargan Eight and Tara, and day five the Uvac and the cheese country of Sjenica. You'll need a car for days three to five. The plan works from May to the end of October: after that the Šargan Eight runs a shorter route and the Uvac boats stop, so in November swap days four and five for Mileševa, Kremna and Višegrad. For a ski week, base yourself in the town, ski on Tornik and keep days one to three for the off days (see the ski facts above and the Seasons tip). In October, start on a Thursday: the Čigota pool is closed on Mondays, and the gondola is shut for servicing on several weekdays. For the rest of the country, see Serbia and the Belgrade guide.